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Going to Market: Product Strategy with Margaret Dawson

November 29th, 2012


Ever wonder what goes into building a hugely successful product? What separates winning startups from the ones that are fueled by hype only to disappear shortly thereafter? (Color, anyone?)

Many start-ups fail because they can’t get beyond technology for technology’s sake. We all love our code and the products it creates, but if we can’t bring relevance and revenue for the business and market, it’s code down the drain.

In this talk, Margaret Dawson will discuss how you create or deliver a smart product strategy that allows your geeks to build innovative, cutting-edge products that also make sense for the company, while driving customer loyalty and revenue.

Key to this is smart product management that includes the voice of the customer and competitive reality.

Margaret will also talk about how to make sure you personally are being relevant across tech and business for your own career success!

About Margaret

Margaret Dawson has more than 20 years of experience in global leadership for both start-ups and Fortune 500 technology companies, including Microsoft and

An avid speaker and technologist, Margaret is a frequent author and presenter on cloud computing, big data, network security, integration and other business and technology themes. She also is a mentor and coach for countless men and women with whom she helps advance careers, navigate career changes or discover new career directions, and she has a passion for encouraging women in technology. Margaret is also a mother to two teenage sons and three adult stepchildren.

Professionally, she is currently Vice President of Product Management for Symform, a peer-to-peer cloud storage network. Prior to Symform, she ran product management and marketing for Hubspan, a B2B cloud integration provider. Margaret serves on the Cloud Connect Advisory Council and the steering committee for the Cloud Network of Women (CloudNOW).

Event Details

When: Thursday, December 6th at 6:30pm
Where: RPM Montreal, 420 Guy in Montreal – Station George-Vanier (Map)
Price: FREE!


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