image image image

January: Enterprise-level Social Media with Mandy Poon

January 7th, 2013




Red Bull, McDonald’s, Starbucks. These are just a few brands that fully take advantage of social media as part of their overall business strategy. In an age where voicing opinions and connecting online are second nature, social media has now become more essential than ever as a way to research, create relationships and shape brand perception.

However, what does it take to employ social media beyond a local business level, when there are dozens of markets, thousands of employees and millions of conversations to manage worldwide? What does it take to do it well? And even though all the other kids are doing it – is social media really worth investing in?

Together we’ll discuss what enterprises need to consider before embarking on a social media journey, how that journey requires Social Media to become an integral part of a multinational’s business and marketing plans, what it means to create a truly global strategy, and some tools and guidelines to get there.

 

Mandy PoonAbout Mandy

Mandy Poon is a digital marketing consultant at w.illi.am/,  where she works on shaping brands’ digital presences every day. With a background in digital measurement and insights, Mandy most recently created and launched a global social media strategy for Mary Kay, and has worked on such accounts as Samsung Mobile, Danone, AXE, Heinz Ketchup, and Best Buy.

Mandy also volunteers for the non-profit organization, Communicaid for Hearing Impaired Adults, and is a proud supporter of the Canadian Hard of Hearing Association. When she’s not at work, Mandy can be found on the hunt for the perfect next read, or sketching up plans on what makes the ultimate cupcake.

You can connect with Mandy on Twitter (@mmandyp), LinkedIn or Facebook. She also welcomes a nice face-to-face, preferably in a cilantro-free environment.

Event Details

Twist ImageRegister for EventWhen: Thursday, January 31 at 7:00 pm (doors open at 6:30 pm)
Where: Twist Image
407 McGill street, 2nd floor (map)
Price: Free!
Post-event Networking: To be announced…


Categorized MTLGG Events

Tags                    

Comments are closed.