May: Conversion Rate Optimization for Marketers with Georgiana Laudi
Conversion Rate Optimization is the most powerful way to get more value from your marketing, but there’s a lot of mythology about what’s needed to use it effectively. If you’re looking to finally introduce CRO into your marketing mix, this is a session you’ll want to attend.
- What Conversion Rate Optimization actually means
- How to introduce CRO to your company, boss or clients, painlessly
- The 5 core elements of a high converting landing page
- How A/B Testing can change everything
Georgiana is the Director of Marketing at Unbounce. Former marketing consultant, agency hired-gun, brand manager and tech community organizer, she’s been cracking integrated web marketing across search, ecommerce, copy, email, social, product, analytics and usability for over 10 years. She was also an organizer of Montreal Girl Geeks for 2 years! Most days you can find her proving it’s possible to be a doer AND a perfectionist.
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